Crunch Fitness Grand Prairie: An In‑Depth Feature

1. A Major Investment in Wellness, Locally Anchored

CR Fitness Holdings LLC, one of Crunch Fitness’s fastest‑growing franchisees, is bringing a brand-new, ground‑up construction gym to Grand Prairie at 3124 State Highway 161. The project represents a $5 million investment in a 34,254 sq ft facility and is slated to open in late Fall 2025.

2. First of Its Kind: The 3.0 Design Experience

Crunch Grand Prairie will debut the innovative 3.0 design, combining high-tech training with entertainment:

• Extensive cardio and strength zones

• Dedicated group fitness studio

• A HIITZone™ featuring indoor turf

• Specialty classes like Hot Yoga and Ride cycling

• Recovery-focused amenities: HydroMassage® beds, tanning, full-service locker rooms with showers and a sauna

3. Community-Centric Launch Offers

Crunch is rolling out attractive promotions to build early momentum:

• Memberships starting at $9.99/month

• No enrollment fees and annual savings of $60

• The first 500 founding members receive a free t‑shirt, discounts on personal and small group training, and other.

4. Designed for Locals, Backed by Industry Veterans

Tony Scrimale, CEO of CR Fitness Holdings, emphasized the gym’s goal: “to bring an exciting and inclusive workout experience … at an unbeatable value.”

The group behind this venture: including Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, brings 150+ years of fitness-industry experience. Currently operating 74 locations across the U.S., they're targeting 100 clubs by 2026, including expansion to Arizona.

5. Opening Timeline & Construction Insight

• Construction started in September 2024

• Projected completion by December 2025, as per Texas Department of Licensing and Regulation filings

• Local updates indicate progress moving quickly, with more precise opening dates to be announced as permitting and finishing milestones are met.